The hair-care industry have not seen any major change in a while. Our client Tayloani about to change that, with a never seen before product: The Thermocap
The Thermocap is being activated by warming it in the microwave - and that was our ah-ah moment. We will feature a microwave in an hair product commercial.
We started a week ahead with teasing people about the next revolutionary product featuring the hashtag #Activate.Restore.Repeat.
Our research has found out that the main client objection to a new product, is the ease of use. The costumer is done with complicated items that he will buy and never actually use, so we wanted to highlight how user friendly it is - so we break it to 3 “steps” and made a song out of it.
Applying the Hair Mask
Activating with the Thermocap
Once A Week
For dessert, we added a little bit of science
And of-course Lia Noga, a famous influencer who fits perfectly to the brand voice, chosen as the face of the brand.
