For the MINI Cooper branded content campaign, our objective was to engage with the brand's loyal fan base and offer them additional value through a collection of accessories. Understanding the passion and involvement of MINI fans, we knew that the campaign had to resonate deeply with their love for the brand.
We launched the accessories campaign through a dedicated website and Instagram, leveraging these platforms to reach MINI enthusiasts directly. The collection featured a range of accessories, carefully curated to complement the MINI lifestyle and appeal to the tastes of the fan base.
The response was overwhelming, with all accessories selling out within a week of the launch. This success not only demonstrated the strong connection between MINI and its fans but also showcased the effectiveness of branded content in engaging and satisfying a dedicated audience.
We launched the accessories campaign through a dedicated website and Instagram, leveraging these platforms to reach MINI enthusiasts directly. The collection featured a range of accessories, carefully curated to complement the MINI lifestyle and appeal to the tastes of the fan base.
The response was overwhelming, with all accessories selling out within a week of the launch. This success not only demonstrated the strong connection between MINI and its fans but also showcased the effectiveness of branded content in engaging and satisfying a dedicated audience.
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Creative, Art Director
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Based in Los Angeles
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