Take that amazing brief: A Vegan streetwear brand launching their first activewear collection, that is 80s inspired. Sound like a niche on niche on niche? For us it sounds like fashion. So we took a treadmill from Walmart, found an amazing spot in the hills of Los Angeles, and started shooting and got an amazing outcome.
The Don't Eat the Homies - Nature is a Runway Campaign is all about breaking free from the mundane and celebrating the unapologetic energy of the 80s. It's a reminder that fashion and fitness can coexist in perfect harmony, and that nature itself can become our very own fashion playground. Oh, and the music, like there is not enough mix on a mix on a mix, but like Steve Jobs said once: “Creativity is just connecting things”.
The Don't Eat the Homies - Nature is a Runway Campaign is all about breaking free from the mundane and celebrating the unapologetic energy of the 80s. It's a reminder that fashion and fitness can coexist in perfect harmony, and that nature itself can become our very own fashion playground. Oh, and the music, like there is not enough mix on a mix on a mix, but like Steve Jobs said once: “Creativity is just connecting things”.
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We Must Be A Match.
Creative, Art Director
& Multidisciplinary Artist
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Based in Los Angeles
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